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商品編號： 9-899-180 出版日期： 1999/03/03 作者姓名： Marshall, Paul W.;Dann, Jeremy B. 商品類別： Entrepreneurship 商品規格： 22p 再版日期： 2004/06/09 地域： Massachusetts 產業： Non-alcoholic beverage industry 個案年度： 1992 - 1998
商品敘述：
Nick Lazaris becomes Keurig''s third CEO in three years, after one founder was fired and the other decided to leave the company. He inherits a company that has made several abortive attempts to launch its new coffee brewing system. Now, problems with crucial suppliers threaten the next proposed launch plan.
涵蓋領域：
Entrepreneurial management;Marketing channels;Product development;Product introduction;Suppliers
相關資料：
Case Teaching Note, (5-800-113), 11p, by Paul W. Marshall
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